I lead enterprise digital strategy, standards, and systems.

Mila Cann Principal UI/UX Strategist

Work

I create the foundations that help teams design and deliver better digital services.

GNB Digital Service Standard

2023 – Present

I established the Government of New Brunswick’s Digital Service Standard to set the bar for how digital services are designed and delivered. The standard defines clear expectations across 10 criteria, from human-centered design and accessibility to agile methods and performance measurement.

In support of the standard, I author practical guides and templates to help teams adopt modern digital practices. This framework ensures services are designed around the needs of people while aligning with enterprise priorities for privacy, security, transparency, and continuous improvement.

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GNB Digital Service Standard
Criteria 4: Accessibility
Tools, templates and resources
Guidebooks and self-serve training
Service Blueprint (Miro template)

GNB Design System

2021 – Present

I created the Government of New Brunswick’s Design System as a foundation for bilingual, accessible, and scalable digital service delivery. I design, code, and test patterns that provide teams with reusable UI components across vanilla HTML, CSS, JavaScript, and React.

The system includes 30+ reusable components, 30+ standard form inputs and patterns, and 80+ pages of documentation that give teams clear guidance for designing and building government websites and applications.

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GNB Design System
Reusable UI components
Form inputs and patterns
Documentation
gnb.ca

Violet AI Assistant

2025 – Present

I'm the Product Owner for Violet, the Government of New Brunswick’s first public-facing AI assistant. Launched through an initial property tax pilot, Violet introduces a secure, public-facing AI assistant that helps residents get answers faster while expanding access to government information.

Built in-house with strong privacy and security controls, including Canadian data residency and processing, Violet establishes a practical model for trusted AI-enabled service delivery in the public sector.

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ChatGNB

2024 – Present

I'm the Product Owner for ChatGNB, a secure generative AI platform built for internal use across the Government of New Brunswick. It gives public servants access to AI tools that support writing, research, analysis, and everyday productivity in a protected enterprise environment.

ChatGNB is helping establish how generative AI can be adopted responsibly at scale in government, creating a foundation for broader enablement, experimentation, and future AI-powered services.

Internal use only

Past work

2004 – 2018

Before joining the public service, I worked for 15 years as a Digital Art Director and Chief Creative Officer, focusing on brand identity, experience design, and creative strategy. Here are a few samples of my work.

Iron Software
Cloco
Solislab
Glu
Buildfire
IGG Software

Stories

I write about design leadership, digital practice, and public sector transformation.

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About

I bring over 20 years of digital leadership experience across private, non-profit, and public sector organizations.

Public sector

2018 – Present

Principal UI/UX Strategist, Digital Transformation

I established the province's first UX practice in 2018 and now lead enterprise digital transformation and AI initiatives. I'm the Product Owner for the GNB Design System, the GNB Digital Service Standard, and a growing portfolio of enterprise AI products and initiatives across government.

Private sector

2004 – 2018

Chief Creative Officer & Digital Art Director

I led creative strategy, brand identity, and experience design across a diverse portfolio of international clients. I directed multidisciplinary teams through the full design lifecycle, from discovery through to launch, delivering work for clients in fintech, SaaS, media, real estate, forestry, non-profits and professional services.

Certifications

NN/g UX Certified Certified Scrum Product Owner